When you apply for any job, the very first tool you will use to grab the attention of employers is your cover letter. (Yes, there are of course companies that are so big they don’t have time for cover letters. But plenty of hiring managers at small and mid-sized companies do read them, myself included.) A cover letter highlights the reasons you are the best person for the job and how you will benefit the company. It also demonstrates your ability to effectively communicate your objective. That’s why the opening lines of your cover letter are so important. You need to hook the employer so they want to continue reading and learn more about you.
There’s no one right way to open your cover letter, but there are a few techniques you can try to make your letter stand out. Here are five ways to write the opening lines of your next cover letter:
1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.
Example: As a social media coordinator for Company X, I manage many digital media outlets. By implementing new social media marketing tactics, in the past year, I have doubled our audience on Facebook and tripled our followers on Twitter.
2. Excitement Means Dedication. Another approach is to begin your letter by expressing your excitement for the job opportunity. If there’s a job or company you’re particularly enthusiastic about, it’s great to say so. When a potential employer sees you’re excited, this translates into how motivated and dedicated an employee you would be. This makes them want to find out if you’re as qualified as you are eager.
Example: I was excited to find an opening in human resources with Company Y because your work with y (be specific) has been important to me for a long time. I am the perfect candidate for this position because it combines my experience with human resources and y.
3. Keywords, Keywords, Keywords. When applying for a larger company where you know an applicant tracking system will be used, a smart idea is to make your opening lines keyword-heavy. The right keywords will make sure your cover letter gets read, and will immediately highlight many of your most relevant skills.
Example: Written and verbal communications are two of my strongest areas of expertise. Through my years of experience in public relations, I have perfected my skills in social media, media relations, community engagement, and leading a team. It is the combination of these skills that makes me the best candidate for your public relations manager.
4. Network Ties. If someone in your professional network is refers you to a position, company, or specific hiring manager, the best approach is to use this right away in your cover letter. Name-dropping your mutual contact will provide the employer with a point of reference to go from. They’ll be interested to see why your referrer thought you’d be a good fit for the job.
Example: My name is Jane Doe and recently I spoke to your communications coordinator John Smith, who informed me about the opening in your IT staff. He recommended I contact you about the job because of my strong interest in the field.
5. What’s in the News? Another unique option to impress employers is to demonstrate your knowledge of current events in your opening lines. Look for recent news about the company you’re applying for and tie it into the job opening. Explain why the news item makes you think you’d be best for the job.
Example: Recently, your company has been highlighted on The Huffington Post and Forbes because of your partnership with Charity Z. After reading those articles, I became inspired to seek employment opportunities with your company and was happy to see an opening for an administrative assistant. As someone with vast experience in that area, I would be the perfect candidate for the job.
With all of these options, it’s important to tailor your entire cover letter to your specific experience and each individual job description. A personalized cover letter is essential to prove your qualifications and will be more likely to result in an interview. Start making changes to your next cover letter.
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How to Start a Cover Letter With Examples and Tips
What's the best way to start a cover letter for a job? The first sentence or two of your cover letter are the most important ones. Recruiters and hiring managers might spend mere seconds scanning your application. To make your cover letter stand out, you need to grab their attention right away.
What should these all-important first sentences say? Keep in mind that you’re hoping to differentiate yourself from the competition.
That might mean highlighting a contact, providing a quick window into your relevant background and experience, and/or emphasizing a significant accomplishment.
Think about why the hiring manager why he or she should select you, above all other candidates, for an interview, and you’ll be on the right track.
How to Start a Cover Letter
Be direct. In these opening sentences, you want to explicitly let the reader know which position you're applying for. For example:
"I am interested in the Coordinator position at ABC company."
Mention a contact. If someone referred you to the position, include that information as well. For example:
"Jane Doe let me know about the job, and suggested I apply for the position."
State an accomplishment. Try to state an accomplishment from your previous job. If you can, show how you added value to the previous company you worked for. You might even add the job title you had if it is similar to the one you are applying for.
Express excitement. Convey your passion for your work, and your excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager, and to share why you're well qualified for the job. For example:
"I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company."
Use keywords. If you can include any keywords from the job listing, do so. For example, you might mention a skill you have that was included in the listing. Don't overdo it though. You want your letter to read naturally, not appear like it's stuffed with keywords.
Personalize Your Cover Letter
When you're not sure how to get started, review these examples of cover letter openings, but be sure to tailor your introduction to your personal circumstances and the job for which you are applying.
The more you personalize your cover letter to show that you're a match for the job requirements, the better your chances of getting selected for an interview.
Cover Letter Opening Sentence Examples
- As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.
- I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ University College and my courses in investments, finance, and business have given me a solid base upon which I plan to build to build my career.
- I am writing to express my strong interest in the International Marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, due to my years developing successful campaigns for XYZ Company.
- I'm writing to express my interest in the Editorial Assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
- I have a very strong interest in pursuing a teaching career. With experience working at both the elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
- I have the pleasure of being acquainted with one of the Counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
- I was excited to read about the Administrative Assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields including insurance and finance.
- It is my understanding that you have been deluged with resumes since Computer World released their list of the best companies at which to work. Mine is one more, but I do have experience that is hard to come by.
- My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the Analyst opportunity that you have advertised
What to Write In the Rest of Your Cover Letter
Here are more examples of each section, plus samples of complete cover letters.
Read More:Top 10 Cover Letter Writing Tips | What to Include in a Cover Letter | Email Cover Letters