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Separate Is Never Equal Book Trailer Assignment

 Current Children's Literature
September 2, 2015 - Cookies: Bite-Size Life Lessons by Amy Krouse Rosenthal and Jane Dyer
September 9, 2015 - Colorado Children's Book Award -  use powerpoint from CCIRA/CCBA 2015
September 24, 2015 - Books about Unusual Pets

Michael Escoffier and Kris Di Giacomo - Take Away the A and Where's the Baboon?
Four Minute multiple reading of Mysterious Thelonious with photographs by ​Readers' Theatre Project from the Children's Museum of Los Angeles
The above is not the version used in class as we'll use the book.
September 30, 2015 - Bird & Diz - A Few Favorite Word Play Books 
October 7, 2015 - Jeffery Bennett and Space Education & Molly Bang
I Scream Ice Cream! A Book of Wordles by Amy Krouse Rosenthal and Serge Bloch
Pets in Trumpets and other word-play riddles by Bernard Most
October 14 - Jeff Kinney & Reina Telgemeier Fun, Rob Gonsalves Art in Imagine A Day, Night, Place, and World, If time word play books
October 21, 2015 - Terry Border, and Saxton Freeman & Kadir Nelson If You Plant a Seed
Nov. 3, 2015 - Harry Bliss Grandma in Blue with Red hat, Jonah Winter - Lillian's Right to Vote - Biographies - Frida
Nov. 11, 2015 - Veteran's Day - Military - Poems in the Attic - Nikki Grimes - H is for Honor 
Nov. 18, 2015 - Favorite Thanksgiving Books and their authors and illustrators
December 2, 2015 - Winnie: The True Story of the Bear Who Inspired Winnie-the-Pooh & Finding Winnie: The True Story of the World's Most Famous Bear
December 9, 2015 - Chanukah - ​Potato Pancakes All Around
January 6, 2016 - Shannon Hale and ​Ever After High
January 13, 2016 - Start on Banners for CCIRA - Mention ALA Youth media Awards
January 20, 2016 -  Cut out banner pieces - extra time read Last Stop on Market Street - Newbery Medal
January 27, 2016 -  This House Needs a Mouse Banner pieces
Loren Long - little tree,  Thomas Locker - ​Sky Tree  extra time read ALA winners
February 3, 2016 - Show Banners - A few new books as possible nominees for 2017
Pick up Rapunzel's Revenge if still there 
February 10, 2016 - Show & return Banners - CCBA picture books

February 24, 2016 - Vote for CCBA and select nominations
March 2, 2016 - Read Across America - Dr. Seuss Birthday
March 9, 2016 -  Woman's History Month
March 16, 2016 - A few 2017 CCBA picture book nominations - Have a great St. Patrick's Day
April 6, 2016 - Michael Hall - Picture Perfect
April 13, 2016 - Poetry of Bob Raczka, Douglas Florian, and Marilyn Singer
April 20, 2016 - Poem in Your Pocket - write poems on pocket paper
Shel Silverstein - Bruce Laskey - Jack Prelutsky - 
April 27, 2016 -Peter Brown - Mr. Tiger Goes Wild - My Teacher is a Monster - Curious Garden - The Wild Robot - Creepy Carrots
 May 4, 2016 - Molly Idle - Mother's Day - Doreen Cronin - Mom: An Operating Manual 
May 11, 2016 - ​Philip Stead - Ryan T. Higgins- Sarah Weeks  - Melanie Watt  
May 18, 2016 - Summer Reading and Continuation Books
September 2, 2015 - Cookies: Bite-Size Life Lessons by Amy Krouse Rosenthal
May 20, 2015 - Idioms and Off into the Future
May 13, 2015 - Chris Raschka

April 29, 2015 - Poem in Your Pocket
Collaborations between Tom and Amy as well as other books by them.
March 25, 2015 - Michael Hall
Michael Hall is a graphic designer who lives in Minnesota.  
March 18, 2015 - Children's Choice Book Awards - 
March 11, 2015 - Read Across America - Dr. Seuss

March 4, 2015 - Similes and Metaphors - Owl Moon

February 25, 2015 - Vote for CCBA and Nominate for 2016

The above is a link to a 15 minute audio story from Canadian Broadcasting on Oct. 9, 2014.  Interviewed are Kathy Stinson and Joshua Bell.
February 18, 2015
CCBA picture books to prepare to vote next week
That is Not a Good Idea  
February 11, 2015- 

Robert F. Sibert Informational Book Award & Caldecott Honor Book -    The Right Word by Jen Bryant and Melissa Sweet
Seibert Honor Book - Separate is Never Equal 
Schneider Family Book Award - A Boy and a Jaguar
Pura Belpré (Illustrator) Award honoring a Latino writer and illustrator whose children's books best portray, affirm and celebrate the Latino cultural experience - Viva Frida - Yuyi Morales
Coretta Scott King (Illustrator) Book Award: Firebird  ,  Little Melba and Her Big Trombone, “Josephine: The Dazzling Life of Josephine Baker     
February 4 - Caldecott and Geisel Winners
The Adventures of Beekle:  The Unimaginary Friend by Dan Santat
You Are (Not) Small by Anna Kang, illustrated by Christopher Weyant
Waiting is Not Easy! by Mo Willems
January 21, 2015 - Banner work

January 7, 2015 - New Year's Resoultions

December 3, 2014 - Word Play in Books and Alphabet Books

November 19, 2014 - Thanksgiving favorites
November 17, 2014 - The Arts - Dancing, Drawing, & Painting

November 5, 2014 - Picture Book Month 2014 - Books Celebrating Art or Artists

October 29, 2014 - Monster Chefs by Brian and Liam Anderson -  
 Peter Brown - Mr. Tiger Goes Wild - My Teacher is a Monster - Curious Garden - 
October 22, 2014 - Book with No Pictures and Laura Vaccaro Seeger
October 15, 2014 - Mr. Wuffles
October 8, 2014 - Jacqueline Woodson
October 1, 2014 - Olive Jeffers
September 17, 2014 - Saxton Freymann  
September, 2014 - Peter H. Reynolds

Congratulations! You’ve written your book. You’re ready for its big debut.

But with an increasing number of books published each year, combined with declining sales, it’s more important than ever to make sure your book stands out.

One way to do this is through a book trailer: a short video introduction to a book. Book trailers come in many different forms: You could feature a scene from the book, show a clip of yourself speaking about your novel, or present a slide show relevant images and animated text.

And since selling books in the digital age is all about getting exposure, a book trailer might seem like a natural marketing tactic.

But is a book trailer truly the way to go? Here’s what you need to know about book trailers before you make a decision.

Three reasons to make a book trailer

Excited to show off your new book? Here’s why a book trailer might be a good choice for you.

Book trailers can make a lasting impression

A trailer offers a greater sensory experience than a typical print ad or online feature to communicate your book’s purpose.

Since book trailers are still pretty new and not every book has one, your book has the chance to make a much stronger impression on a potential reader.

They’re easy to consume and easy to share

Let’s face it: Fewer people are browsing through bookstores and perusing book reviews in the newspaper.

In an age of information overload, book trailers offer a low barrier to entry to consume. t’s easy to sit back and watch a one-minute clip, especially if it’s one you stumble upon in your Facebook newsfeed or YouTube suggestions.

Viewers recognize video as entertainment, so while a book trailer might be one of your more labor-intensive pieces of your marketing material, it is one of the most shareable, with potential to go viral.

Book trailers are eternal

While the financial investment in a book trailer might not pay off right away, it may over time. One of the greatest strengths of video marketing is that it’s eternal.

Other book marketing efforts, like ads or launch parties, have temporary reach, but a book trailer will live on as long as it remains online. Over time, it can continue to introduce new potential readers to your work.

Four reasons to skip it

Not convinced it’s worth making a book trailer? These reasons might confirm your skepticism.

Book trailers are held to a high standard of quality

Anyone who comes across your trailer will expect a high-quality cinematic experience. Book trailers get compared to and essentially compete with movie trailers, according to an episode of Thomas Umstattd’s podcast, Novel Marketing. We’re used to the quality of high-budget movie trailers with superior editing, emotion-grabbing audio and exciting visual effects.

But “a bad trailer is worse than no trailer,” Umstattd warned. A poorly made book trailer sticks out. It can damage the image of both you and the book, and it can hurt sales.

Because they’re so memorable, book trailers that miss the mark can turn into painfully public marketing failures.

Book trailers are not a universally accepted book-marketing tactic

Many authors, publishers and readers are wary of the emergence of book trailers, because they intrude on the reading experience.

It’s like seeing the movie before reading the book: The book no longer has the privilege of introducing readers to its world. The trailer can take away from the world the reader imagined.

A good book trailer involves a huge investment of time, money, and skill

A 45-second book trailer may sound simple to produce, but remember video is an entirely different medium than print — it requires a tailored perspective and set of skills.

Think about everything needed to make a quality trailer: storyboard, script, scenery, music, props, actors and crew, camera and other film-making technology, editing expertise and more.

While there are some great ways to make a low-cost book trailer on your own, an exceptional trailer can end up costing thousands of dollars.

It’s hard to determine ROI

Book trailers are notorious for getting few lifetime views and unimpressive conversion rates. Only 0.2 percent of people surveyed by the Codex Group in 2010 said they found their most recent book from a trailer, and 0.1 percent identified the book trailer as the persuading factor to purchase it.

Buta great video on a sales landing page can increase conversions up to 80 percent, Unbounce reported in a recent podcast on video marketing.

These statistics highlight a major risk of producing a book trailer: What if you make one, but your target audience never sees it? A video may get a lot of views, but not all viewers are potential readers.

More promising prospective buyers find their way to sales pages, and that might be where a book trailer best contributes to sales.

A book trailer has the potential to be an incredibly successful and valuable addition to your marketing campaign — or it could be a total disaster. It’s a risky marketing strategy, and a good decision depends on a strong cost-benefit analysis well before your book’s launch date.

Does your book have a trailer? How has it contributed to your sales?

Filed Under: Marketing


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